David Forman, VP, Product Development and Management, Cengage Learning
David Forman is Vice President, Product Development and Management, at Cengage Learning, where he is responsible for digital product initiatives for Academic libraries and other research institutions. Forman has been at Cengage for nearly six years, prior to which he held product and editorial positions with PennWell and other publishing firms. He has spent nearly 20 years working on the forefront of digital transformation. David will speak about the future of online education and the importance of the partnership between publishers and educators in online education.
Patty Cox, Head of Category Development, Automotive at LinkedIn
Patty Cox is the Head of Category Development, Automotive at LinkedIn. LinkedIn is the world’s largest professional network with over 161+ million members and growing rapidly. She works within a network called “A Few Good Marketers” comprised of marketing, digital services, creative, project management and development professionals who came together to provide exceptional work at affordable prices. Patty’s specialties include: advertising, branding, corporate communications, digital services, marketing strategy and planning, media relations and project/program management. Patty will discuss the boom in social media and what it means to educator’s ability to effectively attract, engage and retain traditional and non-traditional students.